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PJ Fleck, “HYPRR Elite,” and the Misuse of Minnesota History

PJ Fleck, “HYPRR Elite,” and the Misuse of Minnesota History

Yesterday Minnesota Golden Gophers football went live with a new website revealing their new uniform colors and branding for the 2018 season, promising to embrace the past while creating a new future of Gopher football. Their embrace of the past, however, is lukewarm at best, hilariously misguided at worst.

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